In today's competitive market, delivering an exceptional user experience (UX) is crucial for businesses striving to differentiate themselves. A positive UX enhances customer satisfaction and loyalty and significantly boosts the bottom line. Below are 12 strategies to help you improve your business's user experience.
12 Strategies to Boost Business User Experience:
1. Improve Your Website Speed
Nobody likes waiting for a page to load, even for just half a minute, and your audience is no different. Slow loading times can frustrate visitors who are just trying to quickly browse your site, leading to a drop in traffic. Additionally, it negatively impacts your SEO, as Google considers page speed a key ranking factor. Hence, it’s important to improve the speed of your website.
2. Enhance Website Accessibility
Website accessibility is an important element in improving user experience. With proper accessibility, website visitors can enjoy their experience and easily navigate regardless of their preferences or limitations.
3. Differentiate Hyperlinked Text
Text containing links should never look the same as normal text, as website visitors should be able to tell whether the text is clickable, and it can redirect them to a different webpage. The hover effect is used to solve this problem. But it doesn’t work on mobile devices as there is no mouse cursor. Therefore, it’s crucial to ensure that your mobile content links are easily distinguishable through high contrast and distinct shapes before users tap on them.
4. Add Interactive Videos in the Background
An interactive background has become the central decorative feature of the website, significantly enhancing its visual appeal. You need to think about integrating video accessibility services into these interactive backgrounds to make sure they are inclusive. Various contemporary and distinctive backgrounds are competing for attention.
5. Give Clear Call-to-Actions
A clear call-to-action or CTA button can make or break your user experience and drive your website's conversion rate. CTA buttons encourage website visitors to take action, like signing up for your services or purchasing a product. Hence, always use a simple and clear CTA in a prominent place with an eye-catching design.
6. Put Out Top-Quality Content
Content is the ultimate king of any marketing strategy. Hence, you need to fill your website with relevant content that is rich in strong keywords and conveys the correct message while influencing with conviction. Ensure you are always clear on the message your content wants to send out. You can either sell your product, share information, or offer your service through your content. So, ensure that you are always clear on the goal.
7. Make Your Website Design Responsive
More people prefer to browse the internet on their tablets or mobile devices. Hence, it’s important to make your website extremely responsive. User-centered design ensures that your website adjusts seamlessly to various screen sizes, providing an optimal experience no matter what device the user is on.
8. Utilize White Space
Whitespace refers to the unoccupied areas surrounding the design elements on a webpage. It plays a crucial role in crafting a clean and attractive layout, making your content appear more organized and less overwhelming for visitors. This space can be used strategically to highlight key components of your site, such as calls to action, important messages, and headlines, ensuring they stand out without making the overall design seem dull.
9. Keep Testing
Improving your website's user experience is not a one-time thing. You should always keep refining it as technology and user behavior change over time. Continuously adapt to the new behaviors to ensure you reach your audience and meet their needs.
10. Introduce Chatbots
A chatbot is a website feature designed for real-time conversations. Through a chat interface, chatbots can interact directly with users. Addressing customer inquiries and issues is crucial for businesses to maintain customer satisfaction and enhance website branding.
11. Streamline Navigation
A website should be quick to access. This means that when users land on your website, they should easily find everything they seek. Hence, your business website should have a well-organized menu with links and buttons on every webpage.
12. Include Images
A highly effective website that generates the most leads skillfully combines engaging content and compelling images to narrate your business's story. Many small businesses excel in the content aspect but often overlook the crucial role of visual media. A well-chosen image can promote your products or services far more effectively than words alone.
Bottom Line
Enhanced user experience can attract several customers and improve your sales and revenue. Make sure you follow the above 12 strategies and make website accessibility your priority for boosting your business.
Author
Emilie Brown works with the Content Marketing team at Continual Engine, a leading AI-based accessibility solutions provider, which enables organizations to create digitally accessible content in compliance with universal accessibility laws. Her approach and methodology are simple, concise, and to the point and she connect with readers seeking solution-driven content on topics related to accessibility and remediation. Apart from working, she loves to spend time with her dog, volunteer, and play her guitar.
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