YouTube has now become a go-to marketing platform for many businesses and digital content creators. They know that YouTube is the biggest online streaming platform in the world, hence its potential to bring traffic as compared to other channels is massive. Considering this factor, they try to utilize the power of YouTube to attract traffic, and for that, they post several videos about their brand on the platform to spread awareness.
This is an area where many businesses struggle because most of them often do not get sufficient views that make their videos viral. It is a problem faced by many businesses and content creators, mainly due to the lack of technical knowledge. Meanwhile, the marketing competition on YouTube is also becoming quite tough, hence you need to use different strategies and tools to make your videos work on the platform.
Talking about creative strategies to increase views on YouTube, there are various tools currently available in the market that could help you in this regard. In this blog, we will discuss some of them, so read it in detail to get an idea about the most popular YouTube tools.
Best Tools to Drive Engagement and Views on YouTube
If you are struggling to get engagement and views on YouTube videos lately, try to use some of the popular tools defined below. They provide various types of benefits while managing the channels and videos on YouTube, primarily with an aim to drive more traffic.
1. VidIQ
VidIQ is yet another great tool that helps creators and digital marketers grow their YouTube channels. It offers different types of paid plans, as well as free extensions for those who want to work with a limited set of features. With VidIQ, users get the benefit of seeing the performance analytics of the channel regularly which eventually allows them to take correct optimization calls on time.
VidIQ also provides various other features to amplify your YouTube video efficiency, such as keyword research, tag management, and more. By using all of them appropriately, it becomes easy for users to make correct decisions for the optimization of YouTube channels.
2. TubeBuddy
TubeBuddy is undoubtedly the best tool with which you can drive engagement on your YouTube channels. It comes up with a plethora of features that make various jobs easy for YouTube content creators. The keyword research tool offered by TubeBuddy is especially very helpful, as it allows administrators to find the trending words that should be used in the video descriptions.
For instance, if you are uploading a graphic design tutorial based on black colors, it will give you trending keyword suggestions like shades of black color, vibrant black styles, and more others for the description. Besides this, the tool also provides other features that help users in decision-making, such as video analytics, competitor research, and others.
3. Woobox
Woobox is an advanced tool that helps users create and manage various types of campaigns on YouTube effortlessly. It is the best tool that allows you to boost engagement by organizing different polls, giveaways, and other engagement activities on YouTube. This gives great results in drawing tons of traffic, helping you to grow the channel rapidly within a limited time.
By using Woobox, you can create custom pop-ups for your website easily. It does not require any technical knowledge, as well as coding expertise. That is what makes Woobox a great tool, as it reduces the need for manual efforts from the users.
4. YouTube Studio
YouTube Studio is the official video/channel management platform that was introduced by YouTube. It allows creators to track the performance of videos published on the platform regularly. By analyzing the data, users can understand the points that are working for the channel. Meanwhile, the platform is built for both mobile and web apps, so that users can easily access it from any of their preferred devices.
YouTube Studio comes up with a beautiful dashboard where you can find all the information related to the posted videos. From the latest analytics to product updates, everything can be found on the front of the dashboard. This makes different management tasks easy for the users, enabling them to focus more on the quality of content. Additionally, YouTube Studio integrates AI video editing features, allowing creators to enhance their videos efficiently and streamline the content creation process.
5. ViralStat
Just like other social media platforms, it is also important for marketers to go with the trends while posting videos on YouTube. Many times, they do not even know about the trends because of having limited research. ViralStat is a tool that helps them to know about the latest trends that are getting popular in the market. It does not give random suggestions, but instead provides results based on the evaluation of thousands of videos.
Besides trend exploration, ViralStat also helps your channel stand out by providing correct competitor analysis. It also helps you to find the right influencers that are popular in your respective industry, giving you a chance to collaborate with them by creating suitable content.
6. Davinci Resolve
Davinci Resolve is a specialized video editing tool that helps creators produce engaging YouTube videos. It comes up with different types of editing options, giving users leverage to create stunning videos as per their custom requirements. The tool is also quite easy to use, hence people with limited video editing knowledge can also get started with it quickly.
Talking about the customization options, Davinci offers various editing features to make videos captivating, such as picture-in-picture effects and others. It is therefore loved by countless YouTubers around the world, as they rate Davinci as the best editing tool for YouTube videos.
7. Social Blade
Keeping track of user statistics on YouTube videos is highly important. It lets you know how many people have opened your videos or visited the channel in recent days. Social Blade is a popular tool that helps you to track all the things related to user engagement. It provides accurate and to-the-point analytics for YouTube accounts so that administrators can make appropriate decisions if needed.
Social Blade can be integrated and used with a variety of video streaming platforms like Twitch, Facebook, TikTok, and others. It is therefore considered a great tool for social media marketing managers, as it gives them leverage to track user statistics across multiple channels using just one platform. This capability is essential for effective strategies in social media marketing, similar to the role of graphic design, which you can learn more about in this article on the importance of graphic design in social media marketing.
8. Bitly
Bitly is a great tool that helps online businesses to build connections with customers. It is primarily used to embed branded call-to-action links so that people can easily land on any page after clicking on them. This makes Bitly a great marketing utility for YouTube channels, as it gives people the flexibility to embed channel links in a much shorter and clearer CTA link.
Many YouTube content creators regularly use Bitly to shorten their channel links for external marketing purposes. It comes up with four plans in which the best is said to be the premium subscription that gives you tons of additional features.
9. eClincher
eClincher is a comprehensive social media management platform that helps marketers schedule and manage post-publishing. It has a designated YouTube management feature that helps creators schedule and publish videos at defined times. This scheduling is done keeping in view the potential of specific times at which videos can get maximum engagement.
All the top IT companies in Dubai use tools like eClincher to schedule their social media posts. It also provides detailed insights into the performance of videos/posts, so that administrators can understand their engagement metrics in a more organized manner.
10. Fanpage Karma
Working as a social media manager, it is very important to know about the trends that are getting the market attention. With Fanpage Karma, you can certainly do that and can get tailored trend results that fit into your video marketing niche. It is a great tool that lets you know which types of videos are trending in the market so that you can plan your YouTube video postings accordingly.
By providing a detailed analytics report, Fanpage Karma also lets you know which posts have worked for your channel during the last few days. This is why many content creators love to work with this tool, as it helps to build their publishing strategy as per the reports and market trends.
Final Words
That brings us to the end of this blog in which we have listed some of the best tools with which you can drive traffic towards your YouTube channel. It is a known fact that the marketing competition on YouTube is quite high these days. As a business stakeholder, you are now required to employ unique strategies and tools to lift up your YouTube channel and other social media profiles.
This blog is therefore written to let you know which tools will work best for your YouTube channels. It has covered different tools that are used by many influencers and content creators, so try to integrate them into your working routine to get good engagement results consistently.
Author Bio:
Hailey Savona is an avid content marketer at a leading graphic design agency: Logo Poppin. She loves to talk and write about everything tech including the latest trends. When Hailey isn’t blogging, she likes to take her dogs to the park for a little game of catch.
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